17 januar 2008

RAW Cannondale (morten)

Vi har laenge her paa bloggen oensket at bringe flere design-relaterede inlaeg. Dels fordi det interesserer os begge, og dels fordi det er en naturlig del af mit arbejde.
Nu er der saa endeligt blevet frigivet et product, som jeg har vaeret involveret i, saa uden alt for meget reklame kommer der her en lille beskrivelse.

Paa Bread & Butter modemessen I Barcelona blev der igaar praesenteret cyklen RAW Cannondale. Cyklen er et partnerskab mellem det populaere toejmaerke Gstar og Cannondale og er et bud paa en premium urban cykel til den modebeviste.
Cyklen baerer G-stars saerlige kendetegn i raat udtryk paa grundlag af Cannondales design, aestetik og innovation. Cyklen er udstyret med limited edition geargruppe, integreret lys og Headshok (affjedret) forgaffel. Saddel og greb i laeder giver et unikt look, og cyklen er tiltaenkt at illustrere de to virksomheders saerkende i design og stil.

Hvis vi skal se bort fra al reklamesnakken saa er cyklen interessant fordi alle komponenter er specialdesignede til netop denne cykel. Stel, hjul, daek og skaerme er tegnet specielt til projektet. Farven er G-stars egen og er ogsaa brugt paa Gstars Landrower og faerge, der kan ses i Amsterdam og paa nettet her: Gstar RAW.

500 cykler bliver produceret paa verdensplan og cyklen koster ca. 15.000 danske kroner. RAW Cannondale kommer efter planen til Copenhagen CPH Vision foerste uge i februar maaned. Der kan den ved selvsyn ses i Oeksnehallen. Og ellers kan du klikke HER og se en lille film paa G-stars egen hjemmeside.

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